Today we will discuss the subject
What are the differences between traditional market and digital marketing
Before that let us know what do you know about marketing
The marketing means all activities & process
Of selling some products and services
ie. It stars from Idea of product up to sell
Now we come to the point what is traditional marketing . Traditional marketing is the old process of selling products. InTraditional marketing a company who wants to sell it’s products goes through a long chain system.
It manufacturer makes the market surway after that It get the all details about a product
Manufacturing cost procedure set up then , It Came to decision to manufacture it
When the product is manufactured in the company now they look up for super stockist
Then mega distribution channel partner, state level distributer , rigion wise distributer , district level , citylevel, upcountry, finally bigger part of earning goes to distribution taxes, advertisement ,branding material and transport thus the product costs very high and it affects the product sell .thus a company not grow at the speed that he wants. In the case if any one the chain system not works or fail to give his performance then completely it affects the profit of company.
But the only beneficial is that if at any point that if any loss happens in the product or if damages the loss also distributed in the chain.
IN TRADITIONAL MARKETING BEFORE YEAR 1990
we the businessman used
1.Tv commercials
2.Radio commercials
3.Magazines
4.Newspapers
5.Flyers and posters
6.Telimarketing
7.mouth to mouth publishing
Now those days it is not effective as people wont have much time to interact with you and your physical advertisement material
As well as you also dont have as much time to do so.
All the procedure will become easy in the edge of digital marketing in a single click on your phone, laptop or a computer
In the morden edge world is fast moving with technology.
As the uses of social media and internet is increasing day by day
As the survey done it has been proven that 4.7 billion people are using social media and 5 billion people are using internet
Because of this it become very neeful to advertice on social media platform and internet rather than on Tv or Radio.
By using digital marketing method it become very easy to advertice more wisely efficianly and with low budgete
Lets know how it is.
We can be able to do all activities relateted
Digital marketing
As followes
IN THE DIGITAL MARKETING
In the digital marketing from start to end each and every point digital marketing is beneficial comparing the above points Digital marketer do the online survey of different products collect maximum correct information about the product manufacturing market value market demand, raw material vendor and lots of information he collect a simple click
Thus the manufacturer is more near to the more effective efficient product in the market.
After that when the product is manufactured
He never need a distribution partners no need to bother about transport, none to spend on advertising, as because He has the all ecosystems of the product just starting product manufacturing ,In the journey customer also get benefited as he is also the part of it.
He show the product catalog online,he get the requirement online he manufacture it as the demand comes result of all factories comes to the profitable company
Yes this is the only way at the in the cureent world to do business. THE DIGITAL MARKETING is only the way to make profitable company or organization.
Lets go DIGITAL MARKETING in some details .
Once your product is ready
You have to sell it to proper cutomer
And the cutomer who is ready to by it
How you can get to them is the questen
By making a strategy in below points
1.TARGET AUDIANCE
In traditional marketing it is easy to reachout
Your known peaople or cutomers in your area
But in Digital marketing you can expand your reach to certain demographics, interesteted customer and needy cutomers in very short time.
2.COSTUMER INTERACTION
In Traditional marketing customer is more personnal aproach as the interaction with the customer is more direct.
But in the digital marketin physical prasence is not required because the communication can be done in the form of comment and replies, etc
3.BUDGET
Traditional marketing budget is high and time taking because it involves printing material., radio, Tv ads,
4.EQUAL OPPORTUNITIES
The best this that I ever seen in digital
Marketing is it gives equal opportunities
to every person who want to explore its own digital Presence on internet
5.KEEN FOCOUSE ON OUR APPROACH
One can be focuse on its approach
So as to do only those things which anybody
Wants to do in business
Can adrees the selected crowd of people or clients
6.EASE TO COMMUNICATE
Digital. Marketing allows you communicate
One to one or one to many without meet directly. Yes in this way you can final Deals
With the people
7.BRAND AWARNESS
Anybody can creat its BRAND awarness
By using correct digital marketing stategies
8.ABOUT ROI
R. O. I. Means return on investments
Yes by using digital marketing one can
Be get higher returns in business
IMPORTANT SUBJECTS OF DIGITAL
MARKETING
Yes any should know all the subjects of digital marketing
1.MARKETING AUTOMISATION
2.SOCIAL MEDIA MARKETING (SMM)
3.WEBSIDE BUILDIND
4.SERCH ENGINE OPTIMISATION (SEO)
5.SERCH ENGINE MARKETING (SEM)
6.SERCH MEDIA OPTIMISATION (SMO)
7.DIRECT MARKETING
8.PAY PER CLICK (PPC) Ads
9.AFFILIATE MARKETING
This is last but not the list
Yes anybody should learn to impliment
In their life to improve their life by earning more money .
Thats all for now
I recomend It should be learned from any profetional trainners
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